General
Building integrations in-house and other horror stories
A blunt founder's guide to the build vs. buy SaaS integrations debate. Learn why the real cost isn't the first sprint, but the permanent maintenance tail.
General
Industry insights, opinions, and broader tech topics
General
The "Tuesday to Friday" Integration: How Truto Unblocks Sales Deals
Missing SaaS integrations kill 30% of enterprise deals. Learn how Truto's zero-code architecture lets you ship custom API integrations from Tuesday to Friday.
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Why B2B Fintech Needs More Than Bank Data: Embracing Unified APIs for Core Business Systems
Bank feeds aren't enough for B2B fintech. Learn why engineering teams are adopting horizontal unified APIs to integrate with NetSuite, Workday, and QuickBooks.
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Truto vs Nango: Why Code-First Integration Platforms Don't Scale
A technical teardown of Truto vs Nango for engineering leaders. Learn why code-first platforms create technical debt and why declarative architecture scales better.
Engineering/General
Plugging Revenue Leaks: Automating Quote-to-Cash with Unified APIs
Revenue leakage costs companies 3-7% of top-line revenue annually. Learn how engineering teams use unified APIs to automate quote-to-cash workflows.
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Truto vs Merge.dev: The Best Alternative for Custom APIs
Evaluating Merge.dev or Make for embedded SaaS integrations? Learn why teams choose Truto for real-time CRUD, zero data retention, and per-customer mapping overrides.
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Challenges we face while building integrations: SharePoint
Discover the real-world engineering challenges of building a SharePoint integration, from Graph API limitations to complex permission hierarchies and sandbox setups.
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Tradeoffs Between Real-time and Cached Unified APIs
Compare real-time, cached, and declarative pass-through API architectures. Includes a decision matrix, TCO scenarios, and guidance on when to skip ETL for SaaS data sync.
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5 Data-Driven Platforms to Enhance Your Sales Decision-Making
Discover 5 top sales AI tools like Gong and Clari to streamline processes, improve decision-making, and gain deep customer insights through data integration.
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Navigating Custom API Integration Requests: 5 guidelines
Navigate custom API integration requests with our 5-step guide. Learn how to evaluate ROI, security, and maintenance to decide which integrations are worth building.
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Integrating Salesforce is not as hard as it seems
Integrating Salesforce is not as hard as you think it is. Read this blog to find out how much time it takes to build the integration.
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What is API in Simpler Terms?
An API simply enables everyday apps you use to talk to each other. Google Analytics to talk to Slack. Salesforce to Gmail. PayPal to QuickBooks.
General
The Dark Side of Directing Customers to Zapier for Integrations
Zapier works well for use cases within your team. It may not be the best solution for your customers. Find 8 reasons why.
General
Metrics a product marketer should focus on, and more with Santhoshi Natarajan, Product Marketer at Dataflo
Santhoshi Natarjan shares her journey as a product marketer, best practices product marketers should adopt, and resources for product marketers.